Where Good Ideas Come From

For all founders who want to have good ideas.

I read this just before embarking on my startup journey (I was working at NASA at the time). I'm glad I did as it's shaped the way I think about business ideas. The key takeaways for me was the concept of the slow hunch, which he shares in his TED talk.

More practically, this book has helped me come up with my own method of actively coming up with good ideas (hint: you'll often discover the best ones between waking and slumber).