Bookshelf

Ethan is my go to, hype-free source for what's coming next in AI.

Following the practical, succinct style of his Substack, One Useful Thing, Co-Intelligence is the best guide I've found for how to live in the AI Era.

An excellent introduction to category design.

It's filled with many different perspectives than you'll find in most business books. It's written with indies and smaller entrepreneurs in mind and shares how to be different, not better.

Not only was name for the Quiet Startup inspired by this book, but its ethos as well.

As an introvert, I've always had a tough time navigating the loud, noisy world of startups and entrepreneurship. But watching (and occasionally rewatching) Susan's excellent TED talk, inspires me to persevere and believe in myself.

I'll be forever grateful to Susan for this incredible gift she's given to us introverts.

If you're a new founder, I suggest starting with this book.

It was one of the first books I read when I started my journey into entrepreneurship and put words to what I already subconsciously knew within me.

The book that started a movement. It has excellent advice for using resources efficiently and prioritizing what to build.

More than just "build an MVP", this book will help you figure out what you need to build and who you need to talk to.

This book covers many traction/marketing channels you may not otherwise consider using for your business (billboard ads anyone?) and a framework for choosing which one to double down on.

It's a great book for those who have realized that building a product is not the hard part - traction is. This book will help you find it.

For all founders who want to have good ideas.

I read this just before embarking on my startup journey (I was working at NASA at the time). I'm glad I did as it's shaped the way I think about business ideas. The key takeaways for me was the concept of the slow hunch, which he shares in his TED talk.

More practically, this book has helped me come up with my own method of actively coming up with good ideas (hint: you'll often discover the best ones between waking and slumber).