How to Go from 0 to 1

Early on, do this simple process on repeat.

It's the fastest way I've found to go from zero to one.

1. Create a free artifact. This could be an article, landing page, simple tool, or demo video.
2. Share it and see if anyone engages. If they do, go to the next step. If not, figure out why and fix it, then repeat this step.
3. Once you have a consistent or repeatable flow of people engaging with your artifact, create an MVP with an offer. The offer must have a price and a promise that you can realistically deliver on in a reasonable amount of time.
4. Share your MVP and talk with potential customers to see if they buy your offer. If they don't, figure out why and fix it, then try again. If they do buy, deliver on the offer's promise so they don't churn.

That's it.

Everything else is a distraction.

The key is to actually fix the root causes of potential customers' blocking reasons.

Don't push your product down their throat or continually bombard them with marketing. They'll get burned out and you'll have to start all over again.

Build with understanding to create something truly sustainable.