Marketing Beyond Social Media

Social media is everywhere.

It can be hard to remember that other marketing channels even exist.

Whenever people ask me for alternatives to social media, I always point them to the book Traction. This article by Zapier summarizes the 19 channels nicely.

As an example, for the Quiet Startup, my primary marketing focus is on content marketing (my articles and notes) and SEO.

What I like about these channels is that they're high leverage and evergreen. This means I write something once and it keeps working for years.

Additional channels I'll be exploring include viral marketing (word of mouth), community building, and engineering as marketing.

So while social media gets all the attention (and consumes yours), there are plenty of other channels where you can market your business!