Posts about social media

The current moment we're in reminds me of the early days of the web.

From Bluesky to Mastadon to Ghost's latest social initiative, the social media landscape is being disrupted.

The Twitter/X fiasco has only accelerated what was already cooking.

What I find so cool about Bluesky in particular is that it's powered by an open technology called atproto (atmosphere protocol). Kinda like how websites are powered by http (hypertext transfer protocol) under the hood and not owned by any one big corporation.

Another interesting initiative is Free Our Feeds, launched in January. It's mission is to free social media from billionaire control (more context from The Verge). Their goal is to develop a social ecosystem built on top of Bluesky’s atproto.

I can only see good things coming from this.

While I'm still figuring out how to balance my own notes with what I post on social media, chances are I'll keep the juicy bits here just for my true fans.

Social media is everywhere.

It can be hard to remember that other marketing channels even exist.

Whenever people ask me for alternatives to social media, I always point them to the book Traction. This article by Zapier summarizes the 19 channels nicely.

As an example, for the Quiet Startup, my primary marketing focus is on content marketing (my articles and notes) and SEO.

What I like about these channels is that they're high leverage and evergreen. This means I write something once and it keeps working for years.

Additional channels I'll be exploring include viral marketing (word of mouth), community building, and engineering as marketing.

So while social media gets all the attention (and consumes yours), there are plenty of other channels where you can market your business!

So much of what we read, see, and hear on the internet is superficial.

It serves little to no lasting purpose, other than to, perhaps, entertain us for a few moments.

While there are certainly times where it's wonderful to just zone out, we must be mindful of when those times are and how frequently we do so.

The first step is understanding your information diet so you can consume consciously.

Be mindful of what you put into your body, or in this case, your mind.